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our mad story


Armed with a master's degree in public administration and a passion for journalism, I embarked on a journey that led me through internships and roles in news channels. However, a persistent feeling of something missing steered me towards my true calling branding and creativity. This revelation unfolded during my tenure as the New Product Development Lead for the perfumery segment at a private labeling company. The joy of bringing innovative projects to market sparked my enthusiasm and fueled my determination to stay in this field. Determined to break away from conventional methods, I seized the opportunity to create my own perfume brand. Rooted in sustainability and eco-friendliness, the brand, Mad Monkey Bar, redefines conventional packaging with vibrant colors and meticulous details. Each fragrance variant tells a unique story, and I invite you to connect emotionally with our brand, choosing scents based on personal strength and identity rather than traditional notes. With the added touch of seed-able cards, our products become a symbol of new beginnings and growth, ensuring a memorable and meaningful purchase for our customers.

Sabrina Khan